Hi, I’m Tetyana Kunder (@tetyana_k), I’m the founder, owner, and designer of New Vyshyvanka. I was born in Odessa, Ukraine and spent my childhood as a free-range child of the post-soviet dashing 90s. My parents separated, and in the year 2000 my mother, brother and I moved across the world to the United States. I have a degree in graphic design from Millersville University of Pennsylvania, and a decade of experience working for advertising and online marketing companies. In 2019, I left my career to become a new mom right as the pandemic started, and then in 2022 full scale war broke out in Ukraine. This led me to donate items, money, and volunteer my time anyway I could to support Ukrainian charities and organizations. I helped a local non-profit create a logo, website, and branding. I started thinking about how I can use my artistic and professional skills to create a new style of modern vyshyvanka. My goal is to partner with different non-profits/charitable organizations and donate 30% of my proceeds to support Ukraine.

All of my pattern designs are inspired by Ukrainian traditional embroidery and are created with the use of modern typography. I use on-demand fulfillment centers all over the world so every item that is sold in my store is custom made just for you and there is no wasted inventory.