About New Vyshyvanka
Ukrainian Embroidery, Reimagined
In Ukrainian culture, embroidery has long functioned as more than decoration. Historically, patterns conveyed protection, belonging, belief, and resistance—often coded, often personal, and often political.
New Vyshyvanka builds on this visual language through a contemporary design process that blends historic motifs with modern typography and graphic structure. Each piece begins with research into traditional Ukrainian embroidery patterns and evolves into an original design that bridges heritage and the present.
The result is modern Ukrainian embroidery apparel that feels timeless at first glance—and unmistakably current once you look closer.
Where the Research Comes From
Design as Subtle Resistance
New Vyshyvanka believes powerful messages do not need to be loud.
Our apparel and accessories are designed for people who value nuance, symbolism, and intentional design. Hidden typography and coded patterns are central to the work, reflecting how resistance has historically existed under pressure: quietly, intelligently, and with purpose.
The brand stands against oppression, authoritarianism, and systems that harm marginalized communities, and supports human rights, bodily autonomy, and freedom of expression. These values inform every design and production decision.
The Brand Behind the Work
My name is Tetyana, and I'm the designer behind New Vyshyvanka. I was born in Odesa and now run this business from Vancouver, Washington, with a professional background in graphic design, advertising, and digital marketing.
What started as my response to the full-scale invasion of Ukraine in 2022 has grown into a purpose-driven apparel brand rooted in cultural heritage, professional design practice, and thoughtful execution. Every pattern, every product, every word on this site comes through me. New Vyshyvanka is small by design. It lets me make decisions based on values, not volume.