"Vyshyvanka" (vee-shee-VAHN-kah) in Ukrainian means "embroidered shirt". New Vyshyvanka builds on this visual language through a contemporary design process that blends historic motifs with modern typography and graphic structure. Each piece begins with research into traditional Ukrainian embroidery patterns and evolves into an original design that bridges heritage and the present.

Our apparel and accessories are designed for people who value nuance, symbolism, and intentional design. Hidden typography and coded patterns are central to the work, reflecting how resistance has historically existed under pressure: quietly, intelligently, and with purpose.

We started New Vyshyvanka to bring Ukrainian culture mainstream, create a new unique style of minimalist vyshyvanka, and donate 30% of our profits to charities supporting Ukrainian causes.