It looks like a classic holiday sweater. Red, green, and gray — geometric medallion patterns repeating across the whole thing, structured and festive. The kind of sweater you could genuinely wear to a family gathering without incident.

Except the word hidden inside the pattern is "FUCK." Woven in, letter by letter, distributed across the repeat so it's everywhere and nowhere at the same time.

It's built using the same design logic as all New Vyshyvanka work — Ukrainian embroidery geometry as the structure, a hidden message as the content. This one just has a very specific message.

Unisex fit, red, green, and gray. For the holiday season, specifically.

Made to order to reduce waste. Most orders arrive within 2 weeks depending on your location.

Care: Hand wash cold or machine wash gentle at 30–40°C. The sweater may shrink slightly after the first wash.

Important: This product is available in Australia, Austria, Belgium, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, the United Kingdom, and the United States. If your shipping address is outside these regions, please choose a different product.

Size guide