Here's the thing about putting a name on a hat: people see it from everywhere. From across the room, from behind you in line, from the row of seats behind you at a concert. A shirt only works if someone's facing you. A hat works on everyone.

The embroidery on the front is the same design used across the Matthew line — letters of the name, broken apart and rebuilt as a small geometric pattern, the way Ukrainian embroidery has always been built. The cap version is smaller than the chest embroidery on the tees (about 2 inches across), which means it sits denser, more concentrated, almost like a monogram. Up close, you can read the name. From a few feet away, it just reads as a clean piece of design.

On the back, the New Vyshyvanka wordmark — embroidered, not stitched on as a label. A signature that closes the loop on the design.

Yupoong 6245CM Classic Dad Hat. 100% chino cotton twill (green camo is a polyester-cotton blend), unstructured 6-panel low-profile, adjustable strap with antique buckle, pre-curved visor. The kind of hat that earns a permanent spot in the rotation.

Available in 11 colorways: black, navy, cranberry, spruce, dark grey, green camo, khaki, stone, pink, light blue, and white.

Made to order to reduce waste. Most orders arrive within 1-2 weeks depending on your location.

Size guide